Supporting Slow and Sustainable Fashion
Date Posted:23 October 2019
Our mission is to create a more sustainable future for fashion.
When we started Bamboo Body in 2005 there were very few sustainable clothing brands. Not many people were aware of the negative impact the textile industry was having on the environment, or of the social toll of unethical clothing production.
The textile industry is one of the biggest industries in the world and has been locked in a cycle of chronic unsustainability.
Key sustainability issues include:
- Over consumption.
- The huge amount of water and pesticide use in cotton farming.
- Synthetics made from non-renewable, non-degradable oil by-products.
Reducing consumption is of utmost importance and the fashion industry has been one of the worst when it comes to producing waste. It is not uncommon for a garment to be worn once and then sent to landfill… Fast fashion anyone?
At Bamboo Body we are passionate about the environment. Not only is our bamboo fabric a sustainable alternative to cotton and synthetic material textiles, our clothing is designed to be versatile, trans-seasonal and classically stylish.
- Bamboo is one of the most sustainable and renewable resources in the world. Bamboo is the fastest growing plant on Earth (it is the Guinness World Record holder!) and is one of the few plants that can keep up with deforestation - bamboo only takes five years to mature compared to 30-40 years for trees. Bamboo roots also prevent soil erosion.
- Our bamboo crop comes with the tick of approval from the Forest Stewardship Council (FSC). The FSC provides the gold standard in environmental forest certification and promotes the responsible management of the world's forests, ensuring that the harvest of timber does not destroy the habitats of protected species or take away precious resources from the people and economies that depend on them.
- Our garments are produced to the highest standards of sustainability and our factory is committed to reducing emissions and recycling waste.
We consider the entire lifecycle of a product and our focus is to provide beautiful clothing that will be worn time and time again.
Sustainability is at the heart of everything we do:
- Our collection is not trend driven. It is simple and classic. We design everyday essentials in staple wardrobe colours.
- We introduce a limited run of new colours and styles each season to help keep things fresh, however all of our new releases are strongly driven by customer feedback and requests.
- We never discount our core range. The only time we will put an item on sale is if it is a discontinued line. We don’t want people to buy something just for the sake of it. We want people to see the value of buying clothes built to survive the test of time and ever-changing trends.
- Our clothing is trans-seasonal. Most styles can be worn all year round and bamboo clothing is also claimed to be thermo-regulating which means it can help keep you warm when the weather is cool and keep you cool when the weather is warm.
- We use our seasonal Lookbooks to showcase how our clothing can be mixed and matched to create different outfits. With simple, well-fitting styles designed to stand the test of time and trend changes, our shoppers can create a capsule wardrobe and therefore minimise their clothing consumption.
Sustainability beyond the clothes rack
It’s not just our clothes and production processes that are better for the environment. We take eco-consciousness into account in our day-to-day business environment to reduce the impact our products have on the environment.
We reduce, reuse and recycle wherever possible. For example, in the fashion industry it is standard practice for garments to be individually packaged in plastic. We don’t individually package our garments in plastic which can mean they arrive with the customer a little more crushed, but it saves so much plastic waste. We also use recycled cardboard and paper and when we post orders to customers, we wrap our garments the old-fashioned way - in brown paper.
A sustainable future
Over the past 15 years we have seen a big evolution in the awareness of the impact of the textile industry and sustainable clothing, however our philosophy - look good, feel good, do good - has never changed.
We remain committed to being a company that doesn’t just avoid causing harm, but actually benefits the world we live in. It is a constant work in progress, and we are always looking for ways that we can improve.